Service Business Builders
For trades · Free
You're not bad at the work.
You're bad at charging for it.
Real job teardowns, real numbers, and the pricing system I use on my own jobs. Built by a contractor who's still in the field.
Week 1
$97/hr
→
Week 12
$206/hr
Same job. Same tools. Nothing changed but the paperwork.
Get the free worksheet
The 10-Minute Job Teardown — take one job you already finished and work out what it actually paid you. Two printable pages. Tell me where to send it.
Job teardown · Bathroom remodel
Quoted $9,800. Left $6,600 on the table.
Six weeks of work. I made $28 an hour on it. My target was $85. Here is exactly where the money went.
Change orders never written up
$2,400
Material overrun I ate
$1,400
Rotted subfloor, absorbed
$1,190
Underbid the hours at the start
$1,100
Supply runs never billed
$510
Should have been $16,400
$6,600
None of it was the work. All of it was paperwork I didn't do. That is what this whole thing is about.
Underpriced by $6,600
Not theory — receipts
$1M+
Annual revenue in my own service business
500+
Local projects completed
40
Free lessons, plus 17 free tools
$0
Cost to join and access everything
The problem
You're good at the work. That's not the problem.
The problem is nobody taught you the business side. Sound familiar?
Pricing by feel
You quote jobs based on what feels right, not on real numbers. Some months you're profitable. Some months you have no idea.
Always putting out fires
No systems, no schedule, no process. You're running everything from your phone and your truck and it's chaos.
Stuck at the same revenue
You've hit a ceiling. Maxed out on hours, afraid to raise prices, and unsure when or how to hire.
Marketing is word of mouth
Referrals are your only lead source. When they dry up, work dries up. There's no system bringing clients in.
Working 60+ hours
You're the salesman, the estimator, the labourer, the bookkeeper and customer service. All at once.
Courses that don't fit
Every business program out there is built for SaaS founders and influencers. Nobody's teaching the person in the truck.
What's inside
40 lessons. 17 tools. Zero fluff.
Short courses, in order, from “what should I charge?” to “I can afford to hire,” plus the money side: books, taxes and expenses. Every lesson comes with a calculator or a printable template, not a page of theory.
01 · Know Your Number
Your real hourly minimum and your minimum job charge: the two numbers every price is built on.
02 · Price the Job
Turn that minimum into a real quote. The hidden hours, materials markup, trip charges and pricing the unknown.
03 · Say the Number
Present your price without flinching, handle “the other guy was cheaper,” give three options and take the deposit.
04 · Fill the Calendar
Better jobs, your first ten clients, Google, reviews and referrals, all without paying for ads.
05 · Raise It & Keep Them
When and how to raise prices, a no-apology increase letter, repeat work on purpose and complaints without refunds.
06 · Grow Past Yourself
What a helper really costs, what to hand off first, W-2 vs. 1099 and the five numbers to watch every week.
07 · Keep What You Earn
Books, taxes and expenses without the headache: separate the money, set aside taxes, keep your write-offs and close the month in 15 minutes.
Plus · Tools & live teardowns
17 free calculators and printables, a library of real job teardowns, and a live pricing call every month.
Who this is for
If you do the work, this is your room.
Built for hands-on service business owners. If you physically show up and do work for clients, you're home.
Handyman
General Contractor
Pressure Washing
Landscaping
Cleaning
Painting
Garage Floor Coatings
Plumbing
Electrical
HVAC
Roofing
Concrete & Masonry
Junk Removal
Window Cleaning
Pest Control
Moving Services
Mobile Detailing
Dog Grooming
Personal Training
Any Service Business
The examples lean toward trades and construction — that's my background. But the pricing frameworks, scheduling systems and hiring processes work for any service business. If you have a skill and you serve clients, you belong here.
Who's behind this
Built by someone still in the field.
I'm Craig. I run a handyman and construction company in Illinois. No investors. No franchise. No trust fund. Just systems, pricing, and execution.
I started with a truck, a tool bag, and zero clue what to charge. I underpriced every job, had no systems, and worked 70-hour weeks while barely breaking even.
What changed wasn't working harder. It was learning how to run a business instead of just doing the work — pricing that protects profit, systems that don't depend on my memory, and a hiring process that doesn't tank margins.
I'm still in the field. I still run jobs. I still deal with the same problems you do. That's what makes this different.
Why this is different
This isn't another $997 course.
SBB — Free
Typical programs
Who's teaching
An operator still in the field
Gurus selling courses
Price
Free, no card
$997 – $5,000
Built for
Trades and service businesses
SaaS founders and influencers
Live access
Monthly pricing teardown, open to everyone
Pre-recorded videos
The room
Real owners helping each other
Facebook group chaos
Templates
Ready to use on your next job
Generic PDFs
Real results
People I've helped build real businesses.
Straight up: these are friends and family I coached personally — not paying clients. The businesses and the numbers are real, and I've named the relationship so you can weigh it for yourself. As members post their own results, they'll go here too.
$40/hr → $75/hr
"I was charging $40 an hour and wondering why I was broke. Craig walked me through his pricing framework and I realised I needed to be at $75 minimum just to hit 30% margins."
Handyman · Chicago suburbs
60 hrs → 45 hrs
"Everything was in my head or on sticky notes in my truck. The weekly system gave me a real schedule. My wife says I'm a different person since I stopped working weekends."
Pressure washing · same revenue
Solo → first hire
"I was terrified of hiring — didn't know W-2 vs 1099, didn't know how to pay someone without losing money. He broke it all down. Best decision I ever made."
Residential cleaning
A real job torn down. Every week. Free.
Post what you charged on your last job and I'll tell you straight whether it's low. 40 lessons, 17 free tools, a live pricing call every month, and a room full of operators doing the same work you do.
Join the free communityFree. No credit card. No $997 course waiting at the end.
Built by Service Business Builders