Stop guessing. Start building a service business that actually pays you.
Free training, templates, and live coaching for handymen, contractors, cleaners, landscapers, and service pros who are tired of being busy and broke.
Join the Community — It's Free50+ lessons, templates & resources inside. Built by a contractor doing $50K+/month.
You're good at the work. That's not the problem.
The problem is nobody taught you the business side. Sound familiar?
Pricing by feel
You quote jobs based on what "feels right" — not on real numbers. Some months you're profitable, some months you have no idea.
Always putting out fires
No systems, no schedule, no process. You're running everything from your phone and your truck and it's chaos.
Stuck at the same revenue
You've hit a ceiling. You're maxed out on hours, afraid to raise prices, and don't know when or how to hire.
Marketing = word of mouth
Your only lead source is referrals. When they dry up, work dries up. You have no system to get clients consistently.
Working 60+ hours
You're the salesperson, the estimator, the laborer, the bookkeeper, and the customer service rep. All at once.
Courses that don't fit
Every business program out there is built for SaaS founders and influencers. Nobody's teaching the person in the truck.
The exact playbook from a real operator — free.
Six modules covering everything from pricing your first job to hiring your first employee. No fluff. No theory. Just systems that work.
Start Here
How to get the most from this community. Who it's built for. Your starting roadmap based on where your business is right now.
Know Your Numbers
Calculate your real hourly rate, set minimum job prices, build quotes at 35%+ margins, and stop leaving money on the table with every job.
The Weekly System
A 5-block schedule that organizes your entire business in 15 hours a week. Manage your pipeline, schedule, and follow-ups without losing your mind.
Get Found Locally
Google Business Profile, review systems, local SEO, and social media strategies that bring clients to you — without paying for ads.
Your First Hire
When to hire, who to hire, W-2 vs 1099, how to pay without killing margins, and how to transition from solo operator to business owner.
Clients That Come Back
Follow-up systems, referral strategies, review automation, and retention frameworks that turn one-time jobs into recurring revenue.
Built from experience, not a textbook.
If you do the work, this is your community.
Service Business Builders was built for hands-on service business owners. If you physically show up and do work for clients — you're home.
The modules lean toward trades and construction — that's my background. But the pricing frameworks, scheduling systems, hiring processes, and marketing strategies work for any service business. If you have a skill and you serve clients, you belong here.
Built by someone still in the field.
I'm Craig. I run a handyman and construction company in Illinois. I've built multiple businesses. No investors. No franchise. No trust fund. Just systems, pricing, and execution.
I started with a truck, a tool bag, and zero clue what to charge. I underpriced every job, had no systems, and worked 70-hour weeks while barely breaking even.
What changed wasn't working harder. It was learning how to run a business — not just do the work. Pricing that protects profit. Systems that don't depend on my memory. Marketing that brings clients to me. A hiring process that doesn't tank margins.
Now I share everything I've learned inside this community — for free. Not because I'm a guru. Because I'm a contractor who figured it out the hard way and thinks other people shouldn't have to.
I'm still in the field. I still run jobs. I still deal with the same problems you do. That's what makes this different.
This isn't another $997 course.
Real coaching. Not just content.
Every Saturday morning we show up, we work on our businesses, and we get better. No replays-only membership. Live access for everyone.
Live Masterclass
60-minute deep dive on a specific topic — pricing, marketing, hiring, systems. I teach it, then we open it up for Q&A.
Group Coaching
Bring your questions, get direct feedback on your business, and learn from other operators solving the same problems.
Monthly Q&A with Craig
Open Q&A for everyone. Pricing, marketing, hiring, operations — bring whatever you're stuck on.
People Craig has helped build real businesses.
These aren't paid testimonials. These are real people who used the same systems and frameworks taught inside this community.
Frequently asked questions.
Yes — 100% free to join. You get full access to all 6 modules, 47 lessons, the community feed, and the weekly Saturday masterclass. No credit card required. No trial period. We do offer optional Premium and VIP tiers with extra coaching and templates, but the free tier alone is better than most paid programs out there.
Especially for you. Module 1 walks you through exactly where to start based on your stage. If you're pre-launch or under $5K/month, the pricing and systems modules will save you months of expensive mistakes. You'll learn things in week one that took me years to figure out on my own.
That's the sweet spot. You've proven you can do the work — now you need the business systems to scale past your ceiling. The hiring module, margin protection strategies, and live coaching calls are built for operators at your level who want to break through to $30K, $40K, $50K+ months.
Yes. The examples lean toward trades because that's my background, but the frameworks are universal. I've personally helped people build businesses in personal training, healing practices, art commissions, and baking — all using the same pricing, systems, and marketing strategies taught here. If you serve clients and do the work, this applies to you.
YouTube gives you scattered tips. This gives you a complete system — in order, with frameworks you can implement today. Plus you get a community of real operators and live coaching every Saturday. You can actually ask questions and get feedback on your specific business, not just watch someone talk at a camera.
No catch. I built this because nobody helped me when I was starting out, and I think the barrier to learning business skills shouldn't be a $997 price tag. The free community is genuinely valuable on its own. If you want deeper support, we offer paid tiers — but there's zero pressure and the free content stands on its own.
Skool is a community platform — think Facebook Groups but way better organized, with built-in courses and no ads. It's used by thousands of communities. You create a free account, join our group, and get instant access to everything. Your information is safe and you can leave anytime.
Go at your own pace. Each lesson is 5-10 minutes. You could get through the core pricing module in one evening and raise your prices the next day. The Saturday masterclass is one hour. This was built for busy people who are already working — not people with unlimited free time.
You already have the skill. Let's build the business around it.
Join for free. Start with Module 1. Show up Saturday. You'll wonder why you didn't do this sooner.
Join Service Business Builders — FreeNo credit card. No catch. No $997 upsell on the next page.